Privacy Policy

This page contains information on the privacy policy for FSE Fire Safety Systems Limited, trading as Fire Safety Equipment.


FSE Fire Safety Systems Ltd (collectively we, us or our) care about your privacy and are committed to protecting your personal information in accordance with fair information practices and applicable data privacy laws. We respect and value the privacy of everyone who contacts us or visits our site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Privacy Policy applies to our use of any and all data collected by us in relation to you contacting us or use of our site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site. Contents of the privacy policy:

  1. Definitions and Interpretations
  2. Scope
  3. Contacting us by Telephone
  4. Visitors to our Website
  5. Our Website
  6. Legal Basis for Processing
  7. Purposes of Processing
  8. Recipients of Personal Information
  9. International Transfers
  10. Retention
  11. Protection of Personal Information
  12. Your Rights
  13. Consent and Withdrawal of Consent
  14. Automated Decision-Making
  15. How to Contact Us
  16. Modifications to our Privacy Notice
  17. Last Review

1. Definitions

FSE Fire Safety Systems Ltd is registered with the Information Commissioner’s Office under registration reference: ZA293600. In this Policy the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of our Site;

“Cookie” means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site;

“Our Site” means our website, https://www.firesafetyequipment.co.uk;

“UK and EU Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015;

“The Company/We/Us/Our” means FSE Fire Safety Systems Ltd, a company registered in England & Wales under registration number 5517534, whose registered address is: 8 Wilford Industrial Estate, Ruddington Lane, Wilford, Nottingham NG11 7EP.


2. Scope

This Privacy Policy explains how we collect and use personal information and applies only to your use of our site. It does not extend to any websites that are linked to from our site (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

Personal Information means any information relating to an identified or identifiable natural person; one who can be identified, directly or indirectly, by reference to an identifier such as name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We collect personal information in a variety of ways through our normal business activities, both online and offline. This includes, for example, when you place orders or purchase products or services, enter into agreements or communicate with us, or visit and use our websites. We also receive personal information from our customers in order to perform services on their behalf.


3. Contacting us by Telephone:

When you call our office telephone line during normal working hours, our calls are not recorded and any information taken verbally is taken only in line with Section 6 of this Privacy Policy.

Out of hours calls are received by a third-party alarm monitoring centre helpline. These telephone lines are recorded for legitimate purposes and the information is used to help improve its efficiency and effectiveness. This third-party monitoring centre is not necessarily reviewed, controlled or examined by us. They may have their own terms of use and privacy notice, and users must be familiar and comply with all such terms when contacting them. We are not responsible for the policies and practices of any third party, or any additional links contained in them.


4. Visitors to our Website

Personal information that we may collect and process includes:

  • Contact Information that allows us to communicate with you, such as your name, job title, age and prefix, username, mailing address, telephone numbers, email address or other addresses that allow us to send you messages, company information and registration information you provide on our website.
  • Relationship Information that helps us do business with you, such as the types of products and services that may interest you, contact and product preferences, languages, creditworthiness, marketing preferences and demographic data.
  • Transactional Information about how you interact with us, including purchases, inquiries, customer account information, order and contract information, delivery details, billing and financial data, details for taxes, transaction and correspondence history, and information about how you use and interact with our websites.
  • Security and Compliance Information that helps us to secure our interests, including information for conflict checks, fraud prevention and internal verification, as well as information necessary for the security of our premises, such as visual recordings.

Our products may collect system and event information relating to their setup, configuration and operation, as well as information collected by our products in their ordinary course of operation. This information may include sensor data, equipment data, data regarding building spaces, energy usage data, fault data, event data, environmental data, and other internal or external data as well as product usage information and product performance data. In some circumstances, this information may be Personal Data. In the case of video or security products, the information may also include video and audio signals and data. The nature and extent of the information collected by our products will vary based on the type and function of the product and the type of services for which they are used, subject to applicable laws.


5. Our Website:

Cookies, usage data and similar tools:

  • When you visit our website, we may collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons. In many cases, the information we collect using cookies and other tools is used in a non-identifiable way, without any reference to personal information.
  • Cookies are small text files that a website transfers to your computer or other device’s hard drive through your web browser when you visit a website. We may use cookies to make website sign-in and usage more efficient, and to tailor your browsing preferences and improve the functionality of our websites. Cookies can be used for performance management, and for collecting information on how our website is being used for analytics purposes. They can also be used for functionality management, enabling us to make the user’s visit more efficient by, for example, remembering language preferences, passwords and log-in details. There are two types of cookies: session cookies, which are deleted from your device after you leave the website; and persistent cookies, which remain on your device for longer or until you delete it manually.
  • We may use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalise and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash cookies for security purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser. To manage Flash cookies, please see the Adobe website or visit www.adobe.com. We may use Flash cookies or similar technologies for behavioural targeted purposes or to serve interest-based advertising.
  • Our server logs may also collect information about how users utilise the websites (usage data). This data may include a user’s domain name, language, type of browser and operating system, Internet service provider, Internet protocol (IP) address, the site or reference directing the user to the website, the website you were visiting before you came to our website and the website you visit after you leave our site, and the amount of time spent on the website. We may monitor and utilise usage data to measure the website’s performance and activity, improve the website’s design and functionality or for security purposes.
  • We may also use pixel tags and web beacons on our website. These are tiny graphic images placed on web pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.
  • You can change your browser settings to block or notify you when you receive a cookie, delete cookies or browse our website using your browser’s anonymous usage setting. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings. If you do not agree to our use of cookies or similar technologies which store information on your device, you should change your browser settings accordingly. You should understand that some features of our websites may not function properly if you do not accept cookies or these technologies.
  • Where required by applicable law, you will be asked to consent to certain cookies and similar technologies before we use or install them on your computer or other device.
  • Data Sharing and Browser Do Not Track Requests: Because we do not (and do not permit others) to track our website visitors, we do not process web browser Do Not Track signals. To learn more about browser tracking signals and Do Not Track please visit: http://www.allaboutdnt.org/
  • Linked sites: We may provide links to third parties’ websites (“linked sites”) from our websites. Linked sites are not necessarily reviewed, controlled or examined by us. Each linked site may have its own terms of use and privacy notice, and users must be familiar and comply with all such terms when using linked sites. We are not responsible for the policies and practices of any linked site, or any additional links contained in them. These links do not imply our endorsement of the linked sites or any company or service and we encourage users to read these linked sites’ terms and notices prior to using them.
  • Children: Our websites are not directed at children and we do not use our websites to knowingly solicit personal information from or market to children. If we learn that a child has provided personal information through one of our websites, we will remove that information from our systems.
  • Google Analytics: We may also use Google Analytics on our website to collect information about your online activity on our websites, such as the web pages you visit, the links you click, and the searches you conduct on our websites. We may use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited. The information generated by those cookies and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf for the purpose of evaluating your use of our website as described above. The IP address collected through Google Analytics will not be associated with any other data held by Google. For more information about the information gathered using Google Analytics please visit http://www.google.com/intl/en/analytics/privacyoverview.html. You can prevent these cookies by selecting the appropriate settings on your browser. If you do this you may not be able to use the full functionality of our websites. You may download and install the Google Analytics Opt-out Browser Add-on available here: http://tools.google.com/dlpage/gaoptout.
  • Google Remarketing Technology: Our websites may use Google’s remarketing technology. This technology enables users who have already visited our online services and shown interest in our services to see targeted advertising on the websites of the Google partner network. Likewise, users that are similar to the visitors of our website can be addressed. The information generated by the cookie about the website use will be transmitted to and stored on servers in the United States by Google. In the event that the IP address is transferred, it will be reduced by the last 3 digits. Using cookies, the user behaviour on a website can be analysed and subsequently utilized to provide targeted product recommendations and advertising based on the user’s interests. If you would prefer to not receive any targeted advertising, you can deactivate the use of cookies for these purposes through Google by visiting the website: https://www.google.com/settings/ads/. Alternatively, users can deactivate the use of cookies by third party providers by visiting the Network Advertising Initiative’s deactivation website (http://www.networkadvertising.org/choices/). Please note that Google has its own data protection policy which is independent of our own. We assume no responsibility or liability for their policies and procedures. Please read Google’s privacy policy before using our websites (https://www.google.com/intl/en/policies/privacy/).
  • Facebook Conversion Tracking: Our websites may utilize the Conversion Tracking Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes. Only users over 13 years of age may give their permission. Please click here if you would like to revoke your permission: https://www.facebook.com/ads/website_custom_audiences/

6. Legal Basis for Processing:

  • The performance of a contract with our customers and suppliers.
  • The legitimate interests of the Company, which are our usual business activities.

7. Purposes of Processing:

  • Fulfilling your orders for products or services and related activities, such as product and service delivery, customer service, account and billing management, support and training, product update and safety related notices, and to provide other services related to your purchase.
  • Managing our contractual obligations and your ongoing relationship with us, including interacting with you, analysing and improving the products and services we offer, informing you about our products or services, as well as special offers and promotions.
  • Ensuring the security of our websites, networks and systems, and premises, as well as protecting us against fraud.
  • Managing our everyday business needs, such as payment processing and financial account management, product development, contract management, website administration, fulfilment, corporate governance, audit, reporting and legal compliance.

8. Recipients of Personal Information:

  • Third Parties: We may use third parties to provide or perform services and functions on our behalf. We may make personal information available to these third parties, to perform these services and functions. Any processing of that personal information will be on our instructions and compatible with the original purposes.
  • As Required by Law: We may also make personal information concerning individuals available to public or judicial authorities, law enforcement personnel and agencies as required by law, including to meet national security or law enforcement requirements, and including to agencies and courts in the countries where we operate. Where permitted by law, we may also disclose such information to third parties (including legal counsel) when necessary for the establishment, exercise or defence of legal claims or to otherwise enforce our rights, protect our property or the rights, property or safety of others, or as needed to support external audit, compliance and corporate governance functions.
  • Mergers & Acquisitions: Personal information may be transferred to a party acquiring all or part of the equity or assets of FSE Fire Safety Systems Ltd or its business operations in the event of a sale, merger, liquidation, dissolution, or other.
  • Affiliates: We may also transfer and share such information to FSE Fire Safety Systems Ltd affiliates in compliance with applicable law.

9. International Transfers:

The third parties, subsidiaries and affiliates to which your personal information can be disclosed may be located throughout the world; therefore information may be sent to countries having different privacy protection standards than your country of residence. In such cases, we take measures to ensure that your personal information receives an adequate level of protection and high standards for processing personal information collected and processed by us and Standard Contractual Terms to protect your personal information.


10. Retention:

We will retain your personal information as long as necessary to achieve the purpose for which it was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by applicable law.


11. Protection of Personal Information:

Security measures for protecting personal information:

  • We apply appropriate technical, physical and organisational measures that are reasonably designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, and against other unlawful forms of processing. Access to personal information is restricted to authorised recipients on a need-to-know basis. We maintain a comprehensive information security program that is proportionate to the risks associated with the processing. The program is continuously adapted to mitigate operational risks and to protect personal information, taking into account industry-accepted practices. We will also use enhanced security measures when processing any sensitive personal information.

How we protect personal information we process on behalf of our customers (as Data Processor):

  • In some instances, we process personal information on behalf of our customers as a service (in a data processor capacity). We collect and process this personal information only as instructed by our customer and will not use or disclose it for our own purposes. We maintain information security controls to protect your information and will only disclose or transfer the personal information as instructed by the customer or to provide the requested service. Unless otherwise instructed by the customer, we treat the personal information we process on behalf of our customers in line with our commitments on disclosure and transfer as set forth in this notice.

12. Your Rights:

You may request to access, rectify, or update your inaccurate or out-of-date personal information through the following link: sales@firesafetyequipment.co.uk or by telephone or post. To the extent of applicable law, you may have the right to request erasure of your personal information, restriction of processing as it applies to you, object to processing and the right to data portability. You may also have the right to lodge a complaint with a supervisory authority.


13. Consent and Withdrawal of Consent:

By providing personal information to us, you understand and agree to the collection, processing, international transfer and use of such information as set forth in this Privacy Notice. Where required by applicable law we will ask your explicit consent.

You may always object to the use of your personal information for direct marketing purposes or withdraw any consent previously granted for a specific purpose, free of charge by clicking on relevant links on our websites, following the directions contained in an email or by contacting us through the following link: sales@firesafetyequipment.co.uk


14. Automated Decision-Making:

FSE Security Systems Ltd respects your rights under law regarding automated decision-making.


15. How to Contact Us:

If you would like to communicate with us regarding privacy issues or have questions, comments or complaints, please contact us through the following link: sales@firesafetyequipment.co.uk

In compliance with the Privacy Shield Principles, FSE Fire Safety Systems Ltd commits to resolve complaints about our collection or use of your personal information. European Union and Swiss individuals with inquiries or complaints regarding our Privacy Policy should first contact our office at the above link. FSE Fire Safety Systems Ltd has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved Privacy Shield complaints concerning data transferred from the EU and Switzerland.


16. Modifications to our Privacy Notice:

We reserve the right to change, modify, and update this Privacy Notice at any time. Please check periodically to ensure that you have reviewed the most current notice.


17. Last Review:

This Privacy Policy was last reviewed and issued on: 3rd April 2018.


If you do not accept and agree with this Privacy Policy, please do not continue using our site.